Our branding process
We scope your category, map your competition and profile your target audience.
We assess your brand, both internally & externally and identify growth opportunities.
We formulate positioning scenarios, craft your value proposition and distil your promise.
Vision & Mission
We define your purpose, chart your company values and encapsulate your mission statement.
Naming & Tagline
We create and probe your brand name and slogan, both in English and Chinese.
We develop a ‘face’ to your brand and a personality that is sincere and relatable.
We define and prioritise your key-messages and bring your story to the world.
We map your touchpoints and create immersive journeys, both online and offline.