Introducing The Future of Healthy Smart Home Globally
OLFINITY is a global, pioneering, tech & wellness brand established in 2017 that designs, manufactures and distributes IoT-based, game-changing, premium solutions. Their intelligent indoor air system includes 3 smart devices – Air Monitor, Air Purifier, Aromatherapy Diffuser – connected and managed by a Gateway and an app, aiming to give consumers full control of their indoor air quality.
We translated the founders' vision into an inspiring mission statement and defined the brand identity and route to market. We outlined the marketing plan, developed all collaterals (press materials, photos, video, brochures) and set up the brand online presence (website, app and social media accounts). We recently coordinated the introduction of OLFINITY at CES 2018 in Las Vegas which got the brand in front of the top tech media and influencers.
#Health & Wellness, #Tech, #Brand Creation, #Category Exploration, #Brand Concept, #Brand Platform, #Global Press Launch, #Marketing Collaterals